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[Chinese shoes Network] & nbsp; is headquartered in Oregon, Nike is the world's leading sporting goods manufacturer, the company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on. & Nbsp; & nbsp; & nbsp; & nbsp; to act decisively when other companies hesitant, caught world attention hot spot out of the race, Liu Xiang Beijing Olympic Games, will be the determining timely dissemination point for advertisers to effectively catch live audience attention of the optic nerve, to the contact with the brand together to further enhance the brand image. Olympic marketing dilemma PR counterattack & nbsp; & nbsp; & nbsp; & nbsp; as a world-renowned sports brand, Nike has always been a pioneer in the field of marketing wise and brave. There's nothing better than the Olympics attracts the attention of the whole world, so that the combustion of sports enthusiasm lit sports apparel brand, the Olympics is undoubtedly the best brand marketing Sword land. & nbsp; & nbsp; & nbsp; As the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. As early as Liu Xiang just broke the world record, build on the progress Nike launched the "12 seconds 88" advertising, the industry as flash in the pan. The 2008 Beijing Olympic Games, for non-sponsor Nike, Liu Xiang is obviously his greatest expectations. & nbsp; & nbsp; & nbsp; & nbsp; However, August 18, 2008, Liu Xiang, a world of unexpected out of the race because of injury ended Beijing Olympic Games journey. & nbsp; & nbsp; & nbsp; This is for those who make a significant investment of nearly Liu Xiang, 20 international and domestic brands, in addition to an unprecedented shock, accompanied by a huge economic loss! These international and domestic brands are mostly prepared before the game, Liu Xiang successfully defended or two game losing awareness programs, just waiting for the outcome of the match will take advantage of a brand Cheap jordans online promotion. As everyone knows, Liu Xiang has given the third result - to retire, so that these international and domestic brands by surprise. & nbsp; & nbsp; & nbsp; when other companies on how to carry out branding hesitant, Nike grabbed world attention Liu Xiang retire hotspots, timely dissemination point was determined to be advertising. In just one day time, the original advertising copy for editing process, not the choice of Liu Xiang's image, launched a public resonance caused special public relations advertising, Liu Xiang dilute the risks and public pressure. & nbsp; & nbsp; & nbsp; grimacing when Liu Xiang slow to leave the runway, stunned and regret swept through Beijing nest of 90,000 spectators, but also let Nike surprise. & nbsp; & nbsp; & nbsp; Liu Xiang game due to wear Nike running shoes, Nike was questioned online. Nike's director of communications, Zhu nearly Qian came forward to clarify: on Liu Xiang's shoes can improve performance of 0.02 seconds to say, it belongs to the misinformation. & nbsp; & nbsp; & nbsp; accurate to say that Liu Xiang's boots in the tests show, because of its unique design can effectively reduce the resistance, so run 100 meters, you can speed 0.02 seconds. & nbsp; & nbsp; & nbsp; leaving Nike embarrassing is printing another rumor: Liu Xiang is affected by the sponsor Nike "coercion." Nike had to face a credibility crisis. How to fight the Beijing Olympic Games marketing campaign? Nike began the action. August 18 the same day Liu Xiang, Nike established the cooperation with Tencent "QQ love wall - Blessing Liu Xiang" (Nike brand wall), a launch, immediately warm response from the users. & Nbsp; & nbsp; & nbsp; & nbsp; during the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall, almost overnight it become keen to land between Chinese netizens. "QQ Love Wall - Liu Xiang blessing," the establi Cheap foamposites for sale shment, pressed the hearts of users "Sadness button", through the mobilization of emotions, touched people's hearts softest corner, by Tencent instant messaging software, a large network of people, Nike's marketing information transmission and spread like a virus, and was quickly copied pass to hundreds of thousands, millions of audience. & Nbsp; & nbsp; & nbsp; & nbsp; Nike through interactive experiential marketing brand implanted heart. As sports marketing in addition to the spread of "higher, faster, stronger" concept, there is a broader connotation, like Nike's initiatives show the world that the original sports marketing can also go humane care of warmth route. & Nbsp; & nbsp; & nbsp; & nbsp; within one week, the only directly involved - the number of "QQ love wall blessings Liu Xiang" would reach nearly two million people, more than 370,000 page views. Nike's rapid response and tragic ads, no strong commercial flavor, in line with people's sporting spirit and the pursuit of desire, spread by word of mouth network participants and direct expression of the viral marketing reach and effectiveness of secondary spread beyond Liu Xiang, the value of a simple endorsement. & Nbsp; & nbsp; & nbsp; & nbsp; "love the game, love spell on all pride, love to win another it back, pay all love glory love, love frustration, love sports, even if it hurt. your heart. "August 19, Nike worked overnight making the" love sports, even if it breaks your heart, "print ads in major newspapers overwhelming occupation of the country, advertising is still using a large photo of Liu Xiang. On the screen, Liu Xiang calm face and sensational slogan this line meaningful impact everyone's heart. & nbsp; & nbsp; & nbsp; sadness, happiness is more contagious than the reverse thinking Nike, Liu Xiang plus points, while the impact on the brand gold effect bigger than Liu Xiang. Exposure to the predicament, with a nice Nike public relations battle, a turnaround, in ad cheap foamposites dition to traditional print, television advertising, network with its interactive, participatory, real properties, Nike changed from passive to active public relations campaign It played a huge role in promoting.BbsImg142058552172417_480_480.jpg (15.83 KB, download number: 0) download Air Jordan 11Lab4 white color 2015-1-7 08:43 upload Recently, Under shares of Armour in 27 of the stock in 33%, it is recommended to buy, hold 63%. The 12 month average price target of $76, compared with the current share price is higher than 17.7%. It is understood that the second quarter of 2011, the company announced its net income was $291 million 300 thousand, compared with the same period last year, growth of 42%. Diluted earnings per share from 7 cents last year rose 12 cents. By the second quarter net income of $3 million 500 thousand last year rose to $6 million 200 thousand. The company's annual revenues from 13.7--13.9 billion dollars last year is expected to rise to $14.2--14.4. Compared with 2010, rose 33%--35%. At the same time, operating income from the original forecast of 1.49--1.53 billion up to 1.55--1.60 billion in 2010, the level of growth of 38%--53%. Under Armour is a company dedicated to the development, marketing and distribution of various brands of men and women's shoes, and youth and accessories business. (Editor: admin)CONVERSE MVP Flywire five color is now on sale 2013-12-08 22:31:39 CONVERSE basketball shoes seems to have no news for a long time, indeed Dwyane Wade leave and join Jordan Brand, make shoe fans to CONVERSE basketball shoes reduced a lot of attention. And recently released this CONVERSE MVP Flywire is a bright spot. The biggest highlight of this shoe is the integration of the Nike Flywire technology, while the shoes of the shape retains the traditional CONVERSE basketball shoes modeling. 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And it will be released at the official conference in New York this weekend, and the proceeds will be donated to the world charity organization Soles4Souls to help more people. adidas pushes Adidas PureBOOST 2017 2017-08-01 14:42:13 in winter and Autumn recently, Adidas announced that it will focus on this year's autumn and winter Adidas PureBOOST series, t Cheap jordans online air jordan 11 blackout for sale his is in order to seize the market ahead of the autumn and winter storage, the launch of the Adidas PureBOOST DPR, Adidas PureBOOST and Adidas PureBOOST X Pose women Adidas PureBOOST DPR in this series, using Circular Knit preparation technology is very close, but take the Boost technology and Stretchweb programming technology to create Adidas PureBOOST X Pose and the vamp; according to the Adidas DPR to create PureBOOST. 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White / Campus Red MSRP: 490.00 Related newshave the opportunity to participate in today's China NIKE + conference, and to experience a lot of Nike + Training, exciting short period of time, the perfect combination of science and technology and sports official, was interviewed today asked me how I felt, I remember said at the time great, it will also enable individuals not from this tedious exercise, exercise more professional system. The new Nike + includes Nike + Basketball and Nike + Training experience two kinds of revolutionary movement, will be equipped by the shoes and interactive mobile application of digital technology combine to create a brand new sport experience. Nike + Basketball will be the user's motion for resolution, measured a variety of data and information, and enable them to get motivated. Nike + Basketball players jump height can be meas jordans on sale mens ured in every game, and against the strength and speed of response. 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